The “EUROPEAN SCHOOL” in Armenia. The school has adopted European best practices and standards to ensure high-quality education. At the core of the school are innovative systems and a focus on creativity to develop a generation that aspires to change the world and
be the change in the world.
The visual identity we've created is versatile and impactful, intended for use across all touchpoints and brand communications. It reflects the school's ethos of innovation and creativity, serving as a visual reminder of its mission to cultivate a generation of change-makers.
In crafting the visual brand identity for the European School, we sought to encapsulate its essence: creative, innovative, and individualistic. The central symbol—a set of three lines—represents the three main life paths each individual navigates. These lines serve as the foundation for all pictograms and corporate elements, symbolizing the universal importance of these life paths across industries. This design choice underscores the school's commitment to fostering individuality and a unique approach to learning and life.
The color palette we've chosen is vibrant and dynamic, symbolizing the energy and enthusiasm of the school's students and faculty. Shades of blue and green dominate, representing growth, knowledge, and harmony. These colors are complemented by accents of yellow and red, symbolizing creativity, positivity, and innovation.
